The series.
Each series takes one of our own products as the case and teaches the craft that makes it possible. Watch them in order: 01 sets the vocabulary every other series uses.
The framework for working with AI
How a company decides, prioritizes, builds and measures its work with AI — without buying tools before understanding the problem.
Software for property management
How a trade that lives in paper, group chats and spreadsheets — running a residential building — becomes a web and mobile app.
An AI SaaS, done right
Building a vertical SaaS with AI from zero to production: spec, stack, tests and deploy — and what's still missing.
Agents with a human in the loop
Designing work where AI executes and a person approves — and knowing when not to use an agent.
An agent that keeps your books
You tell it what happened and the agent records it, tags it, simulates scenarios and flags patterns. You decide.
An AI seller that gets the meeting
Automated prospecting with judgment: signals, messages and reading replies — all the way to a meeting a person closes.